we buy a software package for short-term planning?
Because business strategies differ not only
across companies, but even managements, it is difficult to conceive
of standard software package for short term planning. Off-the-shelf
packages are few and expensive, and have not been successful because
of their inflexibility, lack of consultancy support and a general
lack of methodology on tactical planning. Because technology for
tactical planning is still inadequate, currently the vast majority
of Marketing and Finance meet their planning software requirements
from spreadsheets, which are severely limited because of lack of
database and programming support.