| |
Demand
Planning
(Forecasting Sales Quantity at SKU level)
1.Options
in automatic statistical forecastings
| |
•
Time series forecasts
* xponential
smoothing
* Simple smoothing
* Regression
•
Causal
forecasts, based on a forecasting model
•
Seasonality:
detection, measurement & forecast adjustment |
2. Manual Forecasting
| |
•
Judgmental forecasts
* Total for all markets/distribution-channels
* Collating requirements
provided by ground sales staff
•
Setting
sales targets (by marketing) |
3. Forecasts derived
from other internal data
| |
•
Customer
orders as forecasts
•
Budgeted
sales as forecasts
•
Working
backwards from other targets (e.g. revenue & price)
•
Allocation/distribution
of macro targets |
|
|